Friday, June 15, 2012

Make 'em laugh: Emmy marketing campaigns try humor



This undated image released by IFC shows Carrie Brownstein, left, and Fred Armisen as "Gil & Merrill" in a scene from "Portlandia." Movie campaigns for Oscar nominations tend toward earnest snoozers, but not so pleas for Emmy glory. Two cases in point: "Family Guy" sent an eye-popping mailer to TV academy voters, with a drawing of character Peter Griffin and an ethnic slur. IFC's "Portlandia" took a droller approach, enlisting Portland Mayor Sam Adams in an online plea. (AP Photo/IFC, Scott Green) Marketing campaigns for Oscar trophies tend toward earnest snoozers. But pleas for Emmy glory can be as snarky or witty as the comedies they're promoting.





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